Saturday, April 20, 2013

BECOME IRON MAN SM Mall Event Coverage

Got invited to cover the launching of the Marvel & Disney's "Become Iron Man" mall event together with Azrael of Azraelsmerryland featuring an awesome AR (Augmented Reality) tour of what it's like to be Tony Stark.



We actually had a fun time here in this event especially since it's a fresh concept in terms of Augmented Reality technology. You get to fire your repulsor beams at practice drones plus get the feeling that you're flying using Iron Man's Mark 42 armor.



So how does this work?

You buy 300 pesos worth of items from the event area then register, you'll have to add in your email address because this is where your photos would be sent to. If you want to catch the first leg, it'll be still in Mall of Asia tomorrow and will move to SM North EDSA next week.

Here are some of the highlights from my coverage today:

11:30ish - the tech crew were getting ready with the AR, setting up the sensors and all that...


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We also tested out the Gameloft IRON MAN 3 game for the IOS...


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Also took some photos of the cosplayers present in the event, If I'm not mistaken one of the IRON MEN was Pablo Bairan of Cosplay.ph ...

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12:00 - Az is the first to go from us rowdy cowboys...

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12:05 - next is me...
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... lastly Tony took the center stage


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Picture picture before leaving the venue, I love this photo:

Thanks for the shoot Jay and Az!


Finally, here's what the whole AR looks like from a distance.




Here's the list of different venues where you can catch BECOME IRON MAN.
BECOME IRON MAN
April 20-21 - SM Mall of Asia
April 23-24 – SM North EDSA
April 27-28 – SM Megamall
May 2-3 – SM Southmall
May 6-7- SM Fairview



Special thanks to our friends from Walt Disney Studios Philippines! We love you guys! 


Iron Man 3 opens April 24 and stars Robert Downey Jr., Gwyneth Paltrow, Ben Kingsley, Guy Pearce, Don Cheadle and directed by Shane Black.


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