What is Assassin's Creed Rising Phoenix?

This little logo for Ubisoft's 'Assassin's Creed Rising Phoenix' has been sitting around my computer for days now. After grabbing a copy of this, I wasn't quite sure how to spin this story. And that's the basic point. Nobody knew what it was, or what format it would be. 

Not a 100% sure but I think it was Kotaku that speculated that since this was from Ubisoft Digital Arts, it was likely that the Rising Phoenix project would be a film version much like how Assassin's Creed Legacy was connected to AC2. 

But that's not the case anymore...