ROBINSONS MOVIEWORLD KINECTS THE PHILIPPINES TO “THE WOLVERINE” ACTION

Invincible but deeply troubled “ THE WOLVERINE” finds Logan at his lowest point out of his element in a culture that he doesn’t understand. Darker, deeper and more exciting than any previous film featuring the clawed mutant, this time he has to confront lethal samurai steel, but also grapple with an inner struggle, coming to terms with his immortality.

To celebrate the worldwide release of “The Wolverine,” 20th Century Fox and Robinsons Movieworld bring to the Philippines an unprecedented experience on how it’s like to BE THE WOLVERINE. Through the “Be The Wolverine” kinect technology, the complicated and thrilling action scenes in “The Wolverine” allows users to take part in an out-of-home interactive adventure that will be available in select Robinsons Movieworld branches starting July 19. The experience uses Kinect technology to register when fans walk by, scanning and activating a hologram to attract and invite interaction. On completing the experience, fans then have the opportunity to share their photo taking part via Facebook.

Robinsons Movieworld, in its continuous effort to provide an interactive cinematic experience tours the “BE THE WOLVERINE” Kinect technology in prime cinemas: Metro East (July 19-21); Forum (July 22 -24);; Galleria (July 25 –27); Magnolia (July 28-30) and Manila (July 31-Aug.2). The experience is open to the public at no cost. For the gadget-minded ones, Robinsons Movieworld is raffling off a total of five (5) Kinect consoles for every “The Wolverine” ticket purchased and any of the 16oz Pepsi products from the Cinema Snack Express.

“Be The Wolverine” was created by Soap Creative (www.soapcreative.com), a digital creative agency focused on play-fueled, connected experiences across every screen with offices in Los Angeles, Dallas and Sydney.

“The Wolverine” opens July 25 in more than 200 screens nationwide from 20th Century Fox to be distributed by Warner Bros.

Be the Wolverine Kinect Experience Launching

Got invited to a sampling of the Robinson's BE THE WOLVERINE Kinect Experience which will be touring the various Robinsons Malls all around Manila. And that was a total doozy (in a good kind).

Got to Robinson's Galleria around 4 which was also the time on the invitation that got sent my way. By the time I got to the Movieworld area, there were a lot of folks already having a quick snack courtesy of Yoshinoya and Miso Ten, both have their own places in Robinsons BTW.

Of course this was Wolverine event so cosplayers were definitely part of the menu. For example here's Ben of bendaresall.blogspot.com in Wolverine digs complete with a very cute set of claws (I'd like to get one of those and slice people in the office).

And then there was Ryan De Vera's take on the feral mutant...

Swear that was so awesome that I couldn't help but get my picture taken with him. And we both look like handsome Wolverine clones mind you. Handsome clones that are genetically modified to NOT surpass Hugh Jackman and his abs.

The actual event didn't linger too much. They even had Aaron of Magic 89.9 host the event and give out prizes which included a bottle opener and limited edition posters.

Took a video of Ben who tried out the BECOME THE WOLVERINE KINECT EXPERIENCE before I chowed down on free Japanese food.



The other Wolverine,Ryan, also tries his luck on the modified Kinect peripheral:

Every person that tries out the Kinect game gets to bring home a nifty The Wolverine bottle opener courtesy of 20th Century Fox. But there will be five individuals who will be lucky enough to bring home posters for THE WOLVERINE if they make it as one of the afternoon's top scorers. So far someone actually reached a score of 2 million that afternoon.

If you want to catch the BE THE WOLVERINE KINECT EXPERIENCE, here's the schedule according to Robinsons Malls

Oh and congratulations to the winners as well:

Catch THE WOLVERINE when it opens in theaters July 25

Special thanks to Robinsons Malls, Miso Ten, Yoshinoya and Magic 89.9