Tuesday, May 29, 2012

Esquire Philippines June 2012 John Lloyd Cover Wasn't Even Trying

The June 2012 cover for Esquire Philippines featured actor John Lloyd Cruz in the cover. Yeah it might look great and classy and all but I can certainly say that its not "original".


You see the US version of Esquire also had the same cover featuring the iconic Robert Downey Jr. (aka Tony Stark aka Sherlock Holmes). This magazine was dated May 2012.


Same pose? Check! Same suit? Not so much! Same cover font? Kinda. Sexy girl on the bottom? John Lloyd has got the edge on that. 

I'm not bashing Esquire. Mind you I like Esquire. I just feel like its too early for them to go and do a cover that was only done a month prior. Also before I get lectured on brand or image retention, I do get that. I guess what really gets me about the cover for Esquire Philippines is the fact that the RDJ cover was still "fresh". Don't you think it would be a good idea to let the heat from the US cover simmer down a bit before releasing a similar cover? 


Props to Esquire for the phot, "Spider-Dan" Dan Ramon Geromo and JP Cuison for the images and reminders about the mechanics of publishing.

Also, wow! Sam Pinto in a bikini again? That's hawt!

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