CULVER CITY, Calif., June 10, 2013 – On Saturday, June 22, 2013, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will once again coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs™ 2, in theaters in the Philippines August 7, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures.
This will be the second celebration of Global Smurfs Day in what is quickly becoming a tradition. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour Period (Multiple Venues).
This year, the studio has lined up an equally impressive program of events, highlighted by a worldwide Smurf Ambassadors initiative, in which over 40 ambassadors from 28 countries will represent Smurfs fans from around the world with a special day of events celebrating Peyo’s creation.
The ambassadors – celebrities, prominent journalists, and contest winners among them – will dress as Smurfs as they begin their day in Brussels, where Peyo’s daughter Veronique Culliford will officially appoint them as Smurf representatives of their countries. The fun-filled (if irreverent) ceremony will take place under the watchful eye of an important Brussels monument: a Smurf statue unveiled just a year before.
Freshly charged with their ambassadorial duties, the group will board a Thalys train and shoot off to Paris, the locale of the adventures in Columbia Pictures / Sony Pictures Animation’s The Smurfs 2. With a few surprises in store and a sightseeing tour of the French capital, the ambassadors will be tasked with a mission that is the stuff of high diplomacy: to leave a happy trail of blue smiles in their wake, and herald the arrival of the new film.
The Ambassadors will also be taking photos and posting them on Instagram and Twitter with the hashtag #GlobalSmurfsDay. The Ambassadors’ photos will stream to the official Global Smurfs Day microsite at www.GlobalSmurfsDay.net, where users can also virtually check in to Global Smurfs Day activities and find information about all worldwide events, official photos, and a sizzle reel.
Festivals and celebrations will be dedicated to the Smurfs in locations as far and away as the Buenos Aires Planetarium, Mumbai’s Imagica theme park and Rio de Janeiro’s iconic Sugarloaf Mountain.
In Australia, Surfers Paradise will officially become Smurfers Paradise for the day, while Moscow’s famed Gorky Park and Dublin’s Ha’Penny Bridge will be covered in smurf-blue flowers. Smurfs will visit children’s hospitals and media centers; invade Warsaw’s Old City Square; engage in sand sculpture marathons; run Smurfathons around the world; and kick off a massive sing-along with the group Right Said Fred in London.
In the Philippines, a small army of Smurfs has “invaded” the SM Mall of Asia’s steel-framed globe. The globe will display an LED projection of the Global Smurfs Day logo on the days leading to the event and on Global Smurfs Day itself.
On June 22 at the SM Mall of Asia Atrium, families are invited to show up in their Smurfiest blue attires and participate in fun family activities which include “Meet and Greet Clumsy,” La-la-la sing-offs, photo booths, face painting, games, and blue-hued refreshments. Venue will be dressed up, and will include Sony Bravia screens set-up to show trailers and clips of The Smurfs 2.
Commenting on the announcement, Weinstock said, “We’re thrilled that we can continue the tradition we started on the first film with an all-new Global Smurfs Day celebration. This is a great way to honor Peyo’s birthday and his legacy, by bringing the world together across generations for a day of fun and festivities.”
In this sequel to Columbia Pictures / Sony Pictures Animation’s hybrid live action/animated family blockbuster comedy The Smurfs™, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus or will the Smurfs convince her that their love for her is True Blue?
The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, Based on the Characters and Works of Peyo.
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