The tie-up was made under the “Shoes Buy Art, Sneakers Create It” campaign of Converse, that showcases how sneakers can be a natural medium to create wearable art.
“Converse has always recognized the inherent creativity of our core market,” said Eli Bonsol, Converse Advertising and Marketing Manager. “Our most iconic sneaker, the Chuck Taylor All-Star, has always embodied this aspect of the brand – the fact that it is literally made of canvas makes it the perfect backdrop to express your own style.”
For Bow Guerrero, creator and artist of Dark Colony, the bond between Pinoy Komiks and Converse is an intuitive one. "Pinoys love art, and express this love in truly imaginative ways,” he explained. “The timeless, laid-back style of the Converse All-Star really appeals to komiks lovers – not to mention that it is customizable in so many different ways.”
Accordingly, a customization area was set up at the venue, which allowed visitors and Converse enthusiasts to alter their shoes according to their taste. Markers, pens, and even metal studs were on-hand to achieve that perfect punk rock vibe. To cap off the event, ten lucky guests were given the chance to get their Chuck Taylor All-Star sneakers “punk’d” by Guerrero and Baldisimo.
Other Converse stores across the nation will soon be having their own “Punk Your Chucks” areas, where you can trick out your Chucks, Cons, or Jack Purcells—or if you don’t have a pair yet you can check out all the designs at the flagship store in Glorietta 2, Makati. You can also check out the punk’d Chucks by the artists of Trese and Dark Colony in the flagship store now. Log on to www.facebook.com/ConversePhilippines for updates on the next event.
