A Bloodied Tony Stark in a New Iron Man 3 Promotional Material

Here's a new image for Iron Man 3 featuring a beaten and bloodied Tony Stark looking really sad and dejected.

I'm actually down with this new tonal shift. I mean we did see Robert Downey Jr.'s Tony Stark get badly beaten in the past Iron Man movies but this new image ups the ante to the next level. Also it's interesting to note that he's wearing the new Extremis armor when he goes for the feels.