Hotel Sogo and Their Funny Marketing Tactics

I really can't stop laughing with all the crazy and zany stuff that's been coming out Sogo Hotel's Facebook fanpage. I mean no offense to the marketing team developing the content that's being released but they are funny as hell. 

So what's really interesting here is the approach and it's campy-ness. I just LOL a lot at those. Campiness is great. People might think that it's dumb but it's great actually, at least in small dosages. 

Take this one for example. Collateral is all about 'student bonding in the SOGO rooms'. 

Humor me. I like the approach and the general vibe they want to tell people what with their rebranding. It's really just a bit.... tacky? The colors don't match and while you know that they are trying to tell people that they want to be seen as a wholesome hotel where students can do group studies... It just doesn't rub it the right way. 

On to the next one. 

There's a term called 'double negative'. I'm not really sure what to laugh about. The ridiculous and accursed use of the term 'selfie' or the fact that they have a contest for selfies.

I'm not sure with the exact numbers of guests checking-in but I would like to make a guess that half are there to really crash and sleep with the other half looking to ummmm... you know what they want. So yeah, I hope you get the picture

I have to admire Hotel Sogo for creating this as wives who are being cheated on by their husbands (or the other way around) might have a fighting chance of getting incriminating evidence thanks to this contest. BRAVO! Seriously Bravo! 

This one is just off like a quarter-mile. 

Mot-mots bring people to heaven. Period. That ain't a guess, that's fact. That being said, do they really have to go and mention the bible? Kinda off the wall don't you think. 

Seriously, I admire SOGO for going aggressive but I'm kinda left wondering what they really plan to do. Do they want to first change their image or do they want to show the interwebs that they are active in social media. Doing two things at once can't be done especially since they are steering away from the image of being a motel where the deed gets done and the babies get a 'kickstarter funding' #iykwim 

From a business standpoint I don't want to laugh anymore, honestly, I don't.  Not everybody can see through the message so maybe a change of attack pattern and approach is in order. 

Also, the way it's going viral, you might find it funny but they are actually hitting an important benchmark, they are getting publicity. We are doing it for them. This post, is doing it for them. Heck I even clicked on "Like" on their fanpage after seeing the bible post. 

Just saying. (Thanks to Jeman of Orange Magazine TV for the heads up on his feed)

Marvel Avengers Alliance Spec Ops 13 Guide

Coming clean, I'm an addict for Playdom's Marvel Avengers Alliance and I swear I can effing play this Facebook game for a whole day. That being said, the game just launched it's big "Infinity" tie-in with Special Operations (Spec Ops) # 13 which features Thanos and his Black Order together with Inhuman king Black Bolt and a new hero Thane.

So if you want to get either one of the two, I suggest you start playing the game (which is very INFINITY-spoiler heavy mind you) and hope for the best. I would like to cite The Marvel Avengers Alliance [Philippines] group  particularly James Noele Vasquez who created the document.

1. A.I.M.-less

Defeat 5 A.I.M. Soldiers
Remove A.I.M. from this equation. A.I.M. Soldiers can be found in Mission 1: Tribute or Gauntlet.
Requires 10 to auto-finish
Reward: 100 XP for the Agent

2. Mean Green

Defeat a Mini-Boss in Mission 1
Defeat either Abomination or Green Goblin in Mission 1: Tribute or Gauntlet.
Requires 10 to auto-finish
Reward: 1000

3. Strength in Numbers

Use 2 Distress Calls
You can only receive Distress Calls by visiting allies. Add allies to help you win more battles.
Requires 10 to auto-finish
Reward: 200 XP for the Agent

4. Keep the Peace

Complete a Deploy
More help is needed on the ground to get the civilians clear of the area. Complete a Deploy in Mission 1: Tribute or Gauntlet.
Requires 10 to auto-finish
Reward: 1

5. Darkest Before Dawn

Defeat Proxima Midnight
The first confrontation with the Black Order is against their greatest warrior. Proxima Midnight is the Boss of Mission 1: Tribute or Gauntlet.
Requires 10 to auto-finish
Reward: 1000

6. Always Watching

Research the Vigil of Attilan in the Lab
Research the Vigil of Attilan to complete this task.
Requires 10 to auto-finish
Reward: Vigil of Attilan

7. The Mad Titan

Complete a Battle with Thanos
Fight Thanos either on your own map or on your friends' maps for free. Thanos respawns every 72 hours.
Requires 10 to auto-finish
Reward: 1

8. Demonic Diversion

Defeat 6 Demons
Demons can be found in Mission 2: A Strange Twist
Requires 10 to auto-finish
Reward: 100 XP for the Agent

9. Mission Accomplished

Get 2 Stars of Mastery in Mission 1
Complete missions to add points to your cumulative score. Achieve a high enough score to earn a new Mastery Star!
Requires 10 to auto-finish
Reward: 100 XP for the Agent

10. Bolt From The Blue

Use Black Bolt's Royal Flight 3 Times
Royal Flight is Black Bolt's second ability. Black Bolt is a Team-Up in Spec Op 13 Mission 2 and 3.
Requires 10 to auto-finish
Reward: 1000

11. Hammer out Danger

Create the Attilan Cudgel in the Lab
The Attilan Cudgel can be researched after acquiring the Blueprint: Attilan Cudgel
Requires 20 to auto-finish
Reward: 1000

12. Versus

Fight 5 PVP Battles
Compete in PVP to test your skills against other players. Hint: Practice matches count as battles.
Requires 10 to auto-finish
Reward: 100 XP for the Agent

13. Curbing Corvus

Defeat Corvus Glaive
The second confrontation with the Black Order is with the cruel and cunning Corvus Glaive. He is the Boss of Mission 2: A Strange Twist.
Requires 10 to auto-finish
Reward: 2000

14. Sibilant Strike

Use Black Bolt's Whisper 2 Times
Whisper is Black Bolt's third ability. Black Bolt is a Team-Up in Spec Op 13 Mission 2 and 3.
Requires 10 to auto-finish
Reward: 100 XP for the Agent

15. Instability

Collect 20 Unstable Iso-8
Unstable Isotope-8 can be found in normal combat, as well as rewards from deploys and boss fights. You can also get some from your friends!
Requires 20 to auto-finish
Reward: 2000

16. Hammer out a Warning

Upgrade the Attilan Cudgel to the Attilan Mace in the Lab
The Attilan Mace can be researched after acquiring the Attilan Cudgel.
Requires 20 to auto-finish
Reward: 100 XP for the Agent

17. Eternal Struggle

Fight Thanos 3 Times
Fight Thanos either on your own map or on your friends' maps for free. Thanos respawns every 72 hours.
Requires 30 to auto-finish
Reward: 100 XP for the Agent

18. Binary System

Get 2 Stars of Mastery in Mission 2
Complete missions to add points to your cumulative score. Achieve a high enough score to earn a new Mastery Star!
Requires 20 to auto-finish
Reward: 200 XP for the Agent

19. Righting the Wrongs

Use Dr. Strange's Teresing Boost 2 Times
Teresing Boost is Dr. Strange's second ability. Dr. Strange is a Team-Up for the Epic Boss of Mission 2: A Strange Twist.
Requires 10 to auto-finish
Reward: 1

20. Victory

Win 3 PVP Battles
Compete in PVP to test your skills against other players. PVP requires completing Chapter 1 Mission 4 of Story Mode.
Requires 30 to auto-finish
Reward: 100 XP for the Agent

21. Voxquake

Use Black Bolt's Power Word in Combat
Power Word is Black Bolt's fourth ability. Black Bolt is a Team-Up in Spec Op 13 Mission 2 and 3.
Requires 30 to auto-finish
Reward: 100 XP for the Agent

22. What's in the Box

Collect 5 Inhuman Lockboxes
Collect lockboxes to unlock Thane as a playable hero. They can be earned from fighting Thanos or lockbox sidequests.
Requires 20 to auto-finish
Reward: 3000

23. Running the Gauntlet

Defeat Thanos
Thanos is the Boss in Mission 3: In Search of Thane.
Requires 10 to auto-finish
Reward: 1

24. Mission Accomplished

Complete 3 Stars of Mastery in all Spec Op 12 Missions
Complete missions to add points to your cumulative score. Achieve a high enough score to earn a new Mastery Star!
Requires 25 to auto-finish
Reward: 5000

25. Dark Dread

Defeat Dormammu
Dormammu is an Epic Boss in Mission 2: A Strange Twist. HINT: Participate in Deploys as soon as they appear.
Requires 25 to auto-finish
Reward: 1 , Black Bolt.

Then there's also Thane. To get the supposed and rumored 'Son of Thanos' you have to gain themed lockboxes. Here's Thane's bio (special thanks to Bleedingcool):

Additional story for Thane:

"I used to be just a man. Just another healer, nobody of consequence, plying my trade among my people. And then Thanos arrived. How did I get these horrible powers? Why? Did they come from him? All I know is that just as he came to Earth, I… changed. Suddenly I had the power of life and death in my hands. But I could not control it, and the people around me paid the price. Everyone that I had once healed, everyone I knew… dead. I ran before I could kill again, only to find an even greater murderer in my path. Thanos and his lieutenants were coming… for me. This Thanos creature… what does he want from me? If I give myself up to him, will he stop killing people? Or will he just use my powers to kill even more? I need someone to help me understand what I am… what I’ve become. Is that you, Agent? Do you think you can control death itself? I doubt it. But the truth is, I have no other choice. I cannot go back to the way I was, and I cannot go to Thanos. That leaves me with you. But I warn you. Try to use my powers for evil, and I’ll show you what they can do… in abundance."

10 Best Alternate Costumes from Marvel: Avengers Alliance on Facebook

I'm spending too much time racking up points to finish stuff up in the Facebook game Marvel: Avengers Alliance and it got me thinking which of the available heroes are the coolest. Here are my top picks...

iOS6 Now Out! Here's the Compatible Device List

IOS6 is now officially out in the market and most iphone and ipad users must be looking forward to check out the new stuff this OS (Operating System) offers.

According to reports the IOS6 will feature some new innovations for SIRI as well as a better, smoother interface with the almighty Facebook app.

Trending: Davao Guard Assaults Mentally Challenged Man in Church

Trending on Facebook this Black Saturday is a story that is making the rounds on everybody's timeline. This is a classic tale of hypocrisy folks.

Before putting my comments, here's a tip of the hat to Mr. Karlos Manlupig who shared this very saddening situation.

So anyway, here's what he had to say (or basically, the text that came along with the photo)...

FILTHY HYPOCRITES. As I was shooting in Davao City's San Pedro Cathedral during the observance of Good Friday, I noticed a Tagalog speaking man instructing this security guard to throw out a half-naked man who is silently kneeling and praying inside the church, saying that the churches in Manila prohibit persons with mental disabilities and vagrants to enter its premises. The security guard then assaulted the poor man without any warning poking him in the ribs several times using a "ratan" truncheon...

Trending - Chavit Singson Partying Like a Boss

Remember that scene in Iron Man where Tony Stark cajoles Jim Rhodes aka War Machine to get drunk on the flight to the military testing site? Yeah, in a way, that was epic with hot girls dancing and drinks following at 30,000 above sea level. A local politician does the same thing and more with a photo of his getting some buzz on Facebook.

Now trending on social media sites such as Facebook and Twitter is the photo of former whistle blower Chavit Singson on a plane. with half a dozen beautiful babes. drinking scotch.

Now, I'm smirking and doing a "hell yeah" on this photo. We have to admit whether we like it or not that Singson is definitely acting like a boss because of this photo.